Nissui began sponsoring the All Blacks in 1988, and this year
is the 30th anniversary year of Nissui’s sponsorship
of the All Blacks. Since then, New Zealand and Japan
have been enjoying cultural exchanges through rugby,
one of the national sports of New Zealand. However,
the deep relationship Nissui has built with New Zealand
is much more than just the All Blacks sponsorship.
Nissui has been involved in developing in New Zealand
not only cultural relationships but also on the fishing
industry side by collaborating with New Zealand’s
local seafood companies for many years.
Nissui has also invested in and provided new technologies
to New Zealand companies, as well as supporting
capability development. Today, New Zealand has
a strong seafood industry which has been supported
by many local & global partners like Nissui.
We look forward to further collaboration and exchange
with Nissui to support the growth of New Zealand,
Japan and Nissui through a long term relationship.


We are always amazed by the notable support
and engagement that All Blacks get from
Japanese public and fans.
We don’t intend tojust be active in Japan
for the Rugby World Cup,
but are committed to have a presence
long term and want to see rugby grow
from strength to strength. We are lucky
to have extended our partnership so we can
continue to work closely with such a dedicated
partner like Nissui who have a strong foothold
in Japan and who are supporting our vision
to make the All Blacks the second most loved team
in Japan ahead of the Rugby World Cup next year.
The team is already looking forward to settling
into their base in Kashiwa City for their
Rugby World Cup tournament preparation.